Some great insights as usual Benny - Change management and comms are critical
I think the Tipping Point and other Malcolm Gladwell books are excellent, but they are not as rigorous as he would like to make out... but the analogies are sound.
Thanks Eddie, I agree Malcolm is a master storyteller and not an academic. In terms of academic rigour his work is probably HBR level - above consulting white papers and below peer reviewed journals. Would you agree?
One more article to come on Tipping Point and then I'll be off Gladwell, for a while at least.
Some great insights as usual Benny - Change management and comms are critical
I think the Tipping Point and other Malcolm Gladwell books are excellent, but they are not as rigorous as he would like to make out... but the analogies are sound.
Thanks Eddie, I agree Malcolm is a master storyteller and not an academic. In terms of academic rigour his work is probably HBR level - above consulting white papers and below peer reviewed journals. Would you agree?
One more article to come on Tipping Point and then I'll be off Gladwell, for a while at least.