I've heard many people ask what is so new about the idea of data-driven organisations. Surely, they say, every organisation is already data-driven. HR can't operate without people data. There would be no record of who worked in the organisation, who to pay, and what training was required. Finance couldn't last a day without financial datasets. They couldn't balance the books or approve any costs. Marketing couldn't survive without customer data. They wouldn't be able to reach out to or target customers.
So many trends we're seeing in B2B now are focused on the speed at which technology can be deployed - and we're not seeing any signs of this slowing down.
My challenge is how to justify the training need. How do you create milestones that demonstrate impact to a board - when training, well, takes time? What stages did you put in place to help the client through this transition?
Benny, this post resonates with me. I've seen so many organizations where new technology and data tools are implemented, training is roped off to 10% of the employees, if that, and no one gets any lasting value out of them beyond a few surface-level features. The solution most companies pursue? Buy more near-duplicate products. Repeat. Hope for better results! (Shocker: it doesn't work.)
Great article Benny! and couldn't agree more.
So many trends we're seeing in B2B now are focused on the speed at which technology can be deployed - and we're not seeing any signs of this slowing down.
My challenge is how to justify the training need. How do you create milestones that demonstrate impact to a board - when training, well, takes time? What stages did you put in place to help the client through this transition?
Benny, this post resonates with me. I've seen so many organizations where new technology and data tools are implemented, training is roped off to 10% of the employees, if that, and no one gets any lasting value out of them beyond a few surface-level features. The solution most companies pursue? Buy more near-duplicate products. Repeat. Hope for better results! (Shocker: it doesn't work.)